Sparks, the new one-stop-shop for meetings, opens its doors in Brussels

2 June 2022
The start-up Sparks opened its doors yesterday. It has been launched in Brussels by five local entrepreneurs from the industry and aims to help companies meet and beat their meeting objectives.


Outdated meeting practices and infrastructure no longer satisfy the needs of modern businesses. Sparks is keen to tackle this problem by offering flexibility in an optimal location combined with an innovative design from Cobra Studios, a dedicated team of experts, plus a fun and easy reservation system. Befimmo is a partner of this promising Brussels start-up.


Sparks is off to a promising start, with a full order book already in place. Martin Vanderborght, the co-founder of Sparks, explains: "We are receiving reservations for strategic meetings for between 10 and 120 people, but also for events involving up to 250 people in our iconic theatre. Local businesses and European organisations already have confidence in us. It is very encouraging."


At Sparks, there are specific meeting rooms for specific objectives, whether it’s an (in)formal meeting, a spontaneous brainstorming session, a conference, a live stream or a hackathon. The start-up has fourteen brand-new meeting rooms, each with its own particular function and design: the place to be for meetings accommodating anything from 2 to 250 people. The 2,500 m² at Sparks also features an events area, kiosks and a restaurant with an energetic menu.

First and foremost we were keen to create a space where our customers feel good, escape their daily routine and therefore feel inspired. Secondly, we have paid particular attention to a perfectly acoustic, hygienic and ergonomic environment, with daylight in every room and the latest technical wizardry. - Martin Vanderborght.

On top of these facilities, Sparks also provides support packages, including meeting services and professional guidance, to take meetings to a higher level. The specialist team at Sparks comprises five entrepreneurs from Brussels: Martin Vanderborght, Monia Chatzipanagiotis, Olivier d’Yve, Alexandre Ponchon and Axel Kuborn.


In addition to the expertise at Silversquare, Sparks can also count on support from Befimmo, as a partner in the start-up. “With the launch of Sparks, we are continuing our investments in solutions in work for the future. We are going further to develop a hybrid work environment which makes the life of employees easier. In doing so, we are creating an ecosystem of work-space solutions making it possible to work together better, create stronger teams and enhance the culture of the organisation. This is all combined in Central, as our flagship, which includes a restaurant and roof terrace, both of which are available for Sparks’ customers”, says Jean-Philip Vroninks, CEO at Befimmo.